New Intel® Centrino® Atom™ uses POWERVR

Imagination Technologies confirms new Intel® Centrino® Atom™ processor technology utilises POWERVR graphics and video technologies


2 April 2008: Imagination Technologies Group plc (LSE: IMG; "Imagination") – a leader in System-on-Chip Intellectual Property ("SoC IP") – announces that  Intel® Centrino® Atomâ„¢ processor technology includes Imagination’s POWERVR® SGX graphics and POWERVR VXD multi-standard HD video technologies.


These graphics and video technologies, as part of the Intel® System Controller Hub in Intel Centrino Atom processor technology, enable the user to enjoy a richer Internet multimedia experience while consuming low power.


Gary Willihnganz, director of marketing for Intel Corporation’s Ultra Mobility Group said: “Our goal with Intel Centrino Atom processor technology is to enable the best internet experience in pocketable Mobile Internet Devices.  Imagination’s graphics and video technologies, combined with Intel’s low power technologies and platform level integration, have resulted in a highly integrated solution that will bring a fantastic visual experience to MIDs.”


Tony King-Smith, vice president of marketing, Imagination Technologies, said: “The growth of mobile multimedia information and entertainment is driving demand for innovative, high performance, low power technologies. Our POWERVR SGX and VXD IP cores deliver to these needs and help to significantly enrich the user’s viewing experience. The introduction of Intel’s Centrino Atom processor technology incorporating our POWERVR graphics and video technologies signifies the beginning of a new class of Mobile Internet Device. Imagination looks forward to its continued collaboration with leading industry players to provide products and technologies that help enable ever more dynamic visual user experiences.”