2 April 2008: Imagination Technologies Group plc (LSE: IMG; "Imagination") â€“ a leader in System-on-Chip Intellectual Property ("SoC IP") â€“ announces that IntelÂ® CentrinoÂ® Atomâ„¢ processor technology includes Imaginationâ€™s POWERVRÂ® SGX graphics and POWERVR VXD multi-standard HD video technologies.
These graphics and video technologies, as part of the IntelÂ® System Controller Hub in Intel Centrino Atom processor technology, enable the user to enjoy a richer Internet multimedia experience while consuming low power.
Gary Willihnganz, director of marketing for Intel Corporationâ€™s Ultra Mobility Group said: â€œOur goal with Intel Centrino Atom processor technology is to enable the best internet experience in pocketable Mobile Internet Devices. Imaginationâ€™s graphics and video technologies, combined with Intelâ€™s low power technologies and platform level integration, have resulted in a highly integrated solution that will bring a fantastic visual experience to MIDs.â€
Tony King-Smith, vice president of marketing, Imagination Technologies, said: â€œThe growth of mobile multimedia information and entertainment is driving demand for innovative, high performance, low power technologies. Our POWERVR SGX and VXD IP cores deliver to these needs and help to significantly enrich the userâ€™s viewing experience. The introduction of Intelâ€™s Centrino Atom processor technology incorporating our POWERVR graphics and video technologies signifies the beginning of a new class of Mobile Internet Device. Imagination looks forward to its continued collaboration with leading industry players to provide products and technologies that help enable ever more dynamic visual user experiences.â€